Amazon Just Gave Prime Members a New Perk. Here’s How It Works
Amazon has spent 2024 adding more value to Prime as competition for subscriptions stays tight across retail, streaming, and delivery. The latest change centers on Amazon and Grubhub, which announced on May 30, 2024, that Prime members in the U.S. can get an ongoing Grubhub+ membership included with Prime. For customers who already use delivery apps at home or while traveling, that means another built-in benefit attached to a membership many already pay for.
Amazon expands the Prime food delivery offer
Amazon and Grubhub announced on May 30, 2024, that U.S. Prime members can now receive a Grubhub+ membership as an ongoing Prime benefit. The companies said the offer is available at no additional cost to Prime members, expanding a partnership that first launched as a limited-time promotion in 2022. Amazon also said customers can activate the benefit through their Prime membership account.
The scale is national because Prime is one of Amazon’s flagship U.S. subscription products, and the Grubhub+ offer applies to eligible members across the country. Grubhub said Grubhub+ includes benefits such as $0 delivery fees on eligible orders, lower service fees, and 5% credit back on pickup orders. The companies confirmed the perk is meant to be a standing Prime feature rather than a short promotional window.
What this means for customers across the U.S.
For customers, the biggest confirmed change is practical: Prime members can connect their account and use Grubhub+ without paying a separate Grubhub+ membership fee. That matters in every state where Grubhub operates, including large metro areas such as New York City, Chicago, and Los Angeles, where app-based food delivery is widely used. Amazon has not released a state-by-state breakdown showing where the offer is activated most often.
What is known is that the benefit is tied to Prime, not to a local rollout by city or region. That means a Prime member in Florida, Texas, or California gets the same announced membership perk if eligible and if Grubhub serves their area. What is not yet publicly detailed is whether the added Prime benefit will change restaurant availability, delivery coverage, or local pricing in specific markets.
Why Amazon is bundling another Prime benefit
Amazon has been building Prime into a broader subscription package, and the Grubhub+ addition fits that strategy. In 2022, Amazon took a stake in Grubhub as part of the companies’ original agreement, linking retail membership with food delivery at a time when delivery platforms were competing hard for repeat users. The May 2024 announcement shows Amazon kept that relationship and turned it into a permanent member perk.
For Prime subscribers, the immediate takeaway is straightforward: the membership now includes another service that can be used for everyday meals, takeout, and pickup orders. Customers still need to order from participating restaurants in Grubhub’s network, and standard order terms still apply. Amazon said the Grubhub+ offer is now part of Prime in the U.S., making it one more standing benefit inside the company’s larger subscription bundle.
